Letters from William
Reflections from William, posted as the work continues.
The lengthened shadow of a Founder
On the principle that a company carries its founder's character long after he has gone — and what that means for how he must live and decide.
Why a smaller company is not a smaller version of a larger one
A smaller company lacks scope, capital, diversity, and range. It must focus on what it doesn't have, since it cannot earn a profit from what it does have.
Better to avoid the loss
Four parallel rules for how a smaller company should think about profit, investment, and time.